Born in California.
Sacramento.
Napa.
Santa Barbara.
Los Angeles.
San Diego.
Dallas.
Daytona Beach.
Fort Worth.
Live in Texas.
Worked in a pumpkin patch.
Waited tables.
Valeted cars.
Worked at Einstein Bagels.
Worked at Cafe Press.
Went to art school.
Worked in large format printing.
Worked as a production artist.
Worked as a jr. designer.
Worked as an art director.
Worked as a sr. designer.
Worked as a creative director.
Worked as a brand strategist.
Peterson is a American visual artist, illustrator and designer best known distinctive approach driven by cultural and experience created into instantly recognizable scenes.
Born with curiousity, Peterson’s early years were marked with destruction and artistic exploration. He took apart electronics to figured out how they worked. He drew robots and architecture. Recreated illustrations from magazines and cartoon tv stills.
Face with the need for a career, Peterson mastered his craft as a graphic designer and later as an art director, and creative director fully immersing himself in the world of art, design and strategy. Seeking greater fulfillment beyond corporate life, he’s transforming into visual arts to follow his true calling.
For 16 years, Peterson took on agency gigs, campaigns and brand projects while dedicating free time to developing his first comprehensive body of work by combining vectorizing original ink drawings and digitally alterations. Adopting the moniker "Generous King" in 2018 for a philanthropy project, his early works seamlessly blended post-pop art and graphic design, quickly earning widespread critical acclaim. Peterson’s distinct style is characterized by clean linework, flat colors, and evoking emotion.
Based in Texas, Peterson continues so what what inspires and memorable experiences. In addition to his visual art, Peterson has expanded his creative influence with brand and art projects through thehouseofpeterson.com Throughout his career, Peterson has collaborated with numerous brands and publications, creating artwork for magazines, tech, album covers, brands and advertising campaigns. His art has been featured in exhibitions, art fairs, magazines and collections across the USA.
