Privacy Policy

Effective Date: 09-19-2026
Last Updated: 09-19-2026


We respect you and your data. The Generous Agency, operates https://bythehouseofpeterson.com (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name ("Personal Information").

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data"). This Log Data may include information such as your computer’s Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics. In addition, we may use third-party services such as Google Analytics that collect, monitor, and analyze Personal Information.

Communications

We may use your Personal Information to contact you with newsletters, marketing or promotional materials, and other information that is related to The Generous Agency.

SMS and Messaging

If you opt in to receive SMS messages from us, we collect and use your phone number and related consent information to send you updates, cart reminders, and promotional messages. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services (platform providers, phone companies, and vendors who assist in the delivery of text messages). Text messaging originator opt-in data and consent will not be shared with any third parties for unrelated purposes. You can opt out at any time by replying STOP.

Cookies

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. Like many sites, we use cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Financial Incentives

From time to time we offer a discount or other benefit (for example, a one-time discount code, free shipping, or a gift) in exchange for signing up for our marketing email or SMS list. The specific offer may vary from time to time and will be described at the point of signup.

The personal information collected through these programmes (your email address, phone number, and consent status) has value to us in the form of repeat purchases and reduced marketing acquisition costs. We have estimated this value based on the discount or benefit offered and historical engagement and purchase rates of our subscribers.

Participation in any incentive programme is entirely voluntary. You may withdraw at any time by unsubscribing from our marketing emails (link in every email) or by replying STOP to any SMS message, and we will not penalise you or deny you goods or services for doing so. The discount code or benefit you have already received remains valid in accordance with its stated terms.

How We Share Personal Information

We share Personal Information with the following categories of recipients:


Squarespace (e-commerce platform and host) - receives Order Information, Account Information, Communications, and Device Information necessary to host the Site and process orders.

  • Payment processors (e.g., Squarespace Payments, Stripe, PayPal) - receive name, billing address, email, and payment card details directly from you at checkout. We do not store full card numbers.

  • Shipping carriers and fulfilment apps - receive name, shipping address, phone number, and order details necessary to deliver and, where applicable, return your order.

  • Email and SMS providers (e.g., Klaviyo) - receive name, email, phone number, marketing/SMS consent status, purchase history, and engagement data to send transactional and marketing messages on our behalf.

  • Customer support tools - receive name, email, order details, and the contents of any messages you send us, in order to assist with your enquiry.

  • Reviews and user-generated-content platforms - receive name, email, and order details to invite you to leave a review and to publish reviews you choose to submit.

  • Meta (Facebook/Instagram) - receives hashed email, IP address, and event data (e.g., page view, add-to-cart, purchase value) for ad delivery, measurement, and audience matching.

  • Google (Ads and Analytics) - receives hashed email, IP address, device identifiers, and event data for analytics, ad delivery, and measurement.

  • Fraud-prevention vendors - including Squarespace Fraud Prevention and Risk Analysis and Squarespace Security and Privacy, which receive IP address, device information, and order details to provide risk signals about transactions.

  • Professional advisors - accountants, lawyers, and insurers where necessary.

  • Authorities - where required by law, subpoena, court order, or to protect our rights, safety, or property or that of others.

  • Business transfers - in connection with a merger, acquisition, reorganisation, financing, or sale of all or part of our business.

We may also use additional service providers from time to time (for example, hosting, analytics, or operational tools). Where we do, we contractually require them to process Personal Information only on our instructions and in line with this policy.

We do not sell Personal Information for money. Some of our advertising-related sharing qualifies as a "sale" or "sharing" under California and other U.S. state laws. You can opt out via our Do Not Sell or Share My Personal Information page (see also "U.S. state privacy rights" below).

You can learn more about how Google uses your personal information at policies.google.com/privacy and opt out of Google Analytics at tools.google.com/dlpage/gaoptout. For general targeted-advertising opt-outs, visit the Digital Advertising Alliance’s portal at optout.aboutads.info and the Network Advertising Initiative at networkadvertising.org.

U.S. State Privacy Rights

Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, New Jersey, New Hampshire, Iowa, Indiana, Tennessee, Nebraska, Minnesota, Maryland, Kentucky, Rhode Island, and other states with comprehensive privacy laws have the rights described above, including the right to opt out of the sale or sharing of Personal Information and of targeted advertising. Exercise these rights via:

  • Your Privacy Choices - for access, deletion, correction, and similar requests.

  • Do Not Sell or Share My Personal Information - to opt out of sale, sharing, and targeted advertising.

  • Email - submit any of the above requests to privacy@bythehouseofpeterson.com (or privacy@drool-art.com).

We honour Global Privacy Control (GPC) browser signals as a valid opt-out.

California "Shine the Light" law: California residents may request a list of third parties to whom we have disclosed Personal Information for those third parties’ direct marketing purposes in the prior calendar year. We do not share Personal Information in this way.

Children’s Privacy

Our Site is not directed to children under 16, and we do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us and we will delete it.

In addition, we do not knowingly sell or share the Personal Information of consumers under the age of 16. If we learn that we have inadvertently collected such information, we will only sell or share it with the affirmative opt-in consent required by the California Consumer Privacy Act (parental consent for consumers under 13, and the consumer’s own consent for consumers aged 13 to 16).

Security

The security of your Personal Information is important to us, but no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page and update the "Last Updated" date below. Material changes will be communicated more prominently where required by law.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Last Updated: 09-19-2026